Back in 2017, Ford Motor Company had made it quite clear that its strategy for the next three years will be centered around SUVs, electric c...
Back in 2017, Ford Motor Company had made it quite clear that its strategy for the next three years will be centered around SUVs, electric cars and trucks. In fact the company is getting ready to launch an autonomous car too, yes, without a steering wheel or pedals in 2021 (though it won't be on sale). SUVs being the global trend now, Ford looks to capitalise on it and hopes to get the bigger share of the pie and a step in this direction is introducing a new one. Ford Motor plans to introduce a small utility vehicle based on its compact Focus sedan and this one will come with some rugged off-road styling cues than the Escape. Hau Thai-Tang, executive vice president of product development and purchasing told Reuters that the new model, will share parts with the Focus and Escape and will feature "offroad positioning and imagery" and will carry a premium price, according to. Thai-Tang was speaking at an investor conference in New York
There's no word yet on what the car will be called, but it will be an all-new model with a design intended to recall Ford's classic mid-1960s Bronco offroader. The new compact SUV could debut in 2019. Ford is working on changing its product development process to use more flexible vehicle architectures, increase parts commonality and speed new products to market more quickly. Ford had revealed back in 2017 that the Bronco SUV will be making a return and well, it even dropped in a teaser image of the SUV which is all set to be launched in 2020.
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Ford has already revealed that the Bronco will be based on a body-on-frame platform, something that the 2019 Ranger is based on. It'll be built at Ford's Michigan Assembly Plant in Wayne, Michigan but we still don't know what will power this beast. However, the company has hinted at using hybrid technology for the Bronco and the hybrid system on the F-150 might just be a perfect fit. The low-end torque would help in off-roading situations and would work to the Bronco's advantage.
Ford's SUV strategy involves reallocating $7 billion from cars to SUVs and offering eight SUVs by 2020.
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