Maruti Suzuki Dzire, the popular subcompact sedan, has crossed the 3 lakh sales mark in just 17 months since its launch, becoming the fastes...
Maruti Suzuki Dzire, the popular subcompact sedan, has crossed the 3 lakh sales mark in just 17 months since its launch, becoming the fastest car to do so. The third generation Dzire was launched in May 2017. The Dzire has been one of the highest selling models for Maruti Suzuki and undoubtedly the segment leader as well. Maruti Suzuki's research says that one of the key reasons for the success of the Dzire is its design, coupled with its driving dynamics. Around 75 per cent of customers pre-decide to purchase the Dzire when they go to a Maruti Suzuki showroom.
Also Read: Maruti Suzuki Dzire Automatic Review
R S Kalsi, Senior Executive Director (M&S) at Maruti Suzuki India said, "We launched the new Dzire with smooth sedan styling, plush and roomy interiors, superior overall comfort and advanced safety features. It has created an excitement among our customers. The sales of new Dzire shot up by 28% compared to the previous generation car."
"The new Dzire meets the aspirations of young and indulgence seeking Indian customer. The testimony to it is 25% of customers have opted for the top variants, which are loaded with new features. The hugely popular Auto Gear Shift (AGS) technology is available on more variants of the Dzire, starting from the V trim up to Z and Z+. Nearly 20% of buyers have chosen the automatic variant. We thank our customers for their tremendous support to all new Dzire," he added.
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