The turnaround plan had managed to turn the table for Tata Motors and the IMPACT design philosophy played a crucial part in its transformat...
The turnaround plan had managed to turn the table for Tata Motors and the IMPACT design philosophy played a crucial part in its transformation. The Tata Tiago, Nexon and Hexa were three of the most well designed products drawn on the canvas of Pratap Bose who heads the design department at Tata Motors. The Impact 2.0 philosophy by all means is a successor to the already hit design language. The Tata Harrier is the first product to adorn the new philosophy and after tasting success with the model, the company is gearing up to launch three new models based on the same design language by 2020.
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The imminent one of course will be the Altroz premium hatchback which was unveiled at the 2019 Geneva Motor Show and is slated to be launched this year, close to the festive season. The H7X or Buzzard which is the seven-seater version of the Harrier was also unveiled at the Geneva Motor Show this year and has been spotted testing several times in India. Tata Motors is planning to launch the H7X in India in the first quarter of 2020. The H2X or the Hornbill subcompact SUV which will be the youngest one to adorn this design language will follow the cycle and is expected to be launched in the last quarter of calendar year 2020. The H2X is still in its concept stage and is expected to be introduced to the market in 2021. All of them will also be exported to foreign markets alongside being on sale in India. Other than these all-new models, the Tiago hatchback, Tigor subcompact sedan and Nexon subcompact SUV are also due for a facelift. The facelifted models will also be inspired by the Impact 2.0 design and get similar design cues. The Tiago and Tigor facelifts are already in works and will go on sale this year while the Nexon is expected to get a facelift next year, given the product's lifecycle.
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The Tata Tiago and Tigor facelifts are also expected to arrive soon and have been spotted testing several times in India.The company says that the design ethos are categorized under the 3 Ex's and 3 In's which reflects on the exterior and interior design respectively. The exterior design features have an integral part in deciding the proportions, surfaces and details of the Harrier and also of all the other upcoming models based on the IMPACT 2.0 design language while the interior aspects have helped making the cabin spacious, plush and ergonomically usable. The IMPACT design philosophy is also up to the task when talking safety and the Nexon is definitely the best example, being the first and only made-in-India cars to have bagged five stars in the Glocal NCAP crash test. Tata Motors claims that the Harrier along with upcoming products will take the safety legacy ahead accompanied by several safety features.
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