Hyundai Motor Company unveiled its new concept EV, Prophecy, which expresses expressing the company's latest design language. The conce...
Hyundai Motor Company unveiled its new concept EV, Prophecy, which expresses expressing the company's latest design language. The concept clearly expresses Hyundai's latest design philosophy, Sensuous Sportiness, and the Prophecy concept is inspired by an aerodynamic design. Leveraging the extended wheelbase and shorter overhang, Hyundai's designers have been able to shape it aerodynamically, thanks to a new EV architecture.
You see a one curve streamlined design which extends from front to rear with minimalist restraint. This underlines the timelessness of its design. The dynamic and elegant boat-tail line created by the rear quarter panels appear to propel the form forward even when it is standing still.
SangYup Lee, Head of Hyundai Global Design Centre said, "A part of that expansion is what we call Optimistic Futurism, a design concept embodied by ‘Prophecy'. With Optimistic Futurism, our aim is to forge an emotional connection between humans and automobiles."
The propeller shapes embedded in the vehicle's wheel are all about providing aerodynamics and they also compel air to be drawn in and flow down the side of the body like water over a stone. The integrated rear spoiler complements this effect by harnessing downforce that aids vehicle stability when travelling at speed.
The transparent acrylic material provides a clear view of the functional components inside. This intentional design feature is integrated in the spoiler, headlamp and in the camera monitoring system (CMS), calling attention to the functional beauty of the components.
The pixel lamp lights, which were first seen on the ‘45', take a step forward. This progressive lighting technology is integrated into the headlamp, tail lamp and spoiler, calling to mind the abundant energy contained in the vehicle's battery cells. Pixelated lamps will be carried forward as a signature design element in future Hyundai models.
Prophecy's identity as an EV extends to the underbody. A wide air intake that is installed below the bumper takes fresh air to cool the batteries more effectively, delivering an even more eco-friendly EV to customers.
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