The coronavirus pandemic has brought India and the world to a standstill. With thousands of new cases reported every day, it's necessary...
The coronavirus pandemic has brought India and the world to a standstill. With thousands of new cases reported every day, it's necessary to follow the national lockdown... Social distancing is the norm today and to 'drive home' this point, automakers have taken to social media to emphasise on this idea with quirky ads, clever punchlines and dramatic visuals for the petrolhead, all of which tell you one thing - To Stay Home and Stay Safe!
Did you know that our logo represents two people shaking hands? We reimagined it since #socialdistancing is important for all of our safety.
— Hyundai Worldwide (@Hyundai_Global) March 30, 2020
#strongertogether #hyundai #progressforhumanity pic.twitter.com/yFZzfOUFK4
Maruti Suzuki, Hyundai, Volkswagen and Audi have cleverly used their logos cleverly to convey the message of social distancing. While Maruti and Hyundai use the letters effectively, Volkswagen separated its iconic V and W logo to emphasise on social distancing. Audi too used its legendary logo to talk about social distancing and this is possibly for the first time the four rings have been separated from each other.
Today, safety lies in distance. Let's stand apart to stand united.#WePledgeToBeSafe#SocialDistancing#HyundaiCares pic.twitter.com/d5FAcxWH7D
— Hyundai India (@HyundaiIndia) March 26, 2020
#SocialDistancing is the right thing to do during this #21DayLockdown period. Don't drive. Stay home. Stay healthy. Stay safe. Tell your friends & loved ones to do the same.#IndiaFightsCorona #Coronavirus #COVID19 #FlattenTheCurve #WorkFromHome #Quarantine #MarutiSuzukiOfficial pic.twitter.com/6rLWsBOAOG
— Maruti Suzuki Arena (@MSArenaOfficial) March 28, 2020
We are #Volkswagen. Thanks for keeping your social distance! #FlattenTheCurve pic.twitter.com/JeY27epjhl
— Volkswagen News (@volkswagen) March 23, 2020
Stay at home, keep your distance, stay healthy, support each other – we are in this together. As a global company and a global community, our highest priority is to identify any opportunities to #FlattenTheCurve. Stay safe. pic.twitter.com/uwsW2JbhEu
— Audi (@Audi) March 20, 2020
British carmaker Jaguar's post was about a brighter tomorrow with its logo leaping forward. Conveying a similar message was another British automaker Rolls-Royce urging everyone to keep their spirits high during these gloomy times...
A message to our colleagues, customers and communities all around the world in this time of uncertainty. pic.twitter.com/5ebTDTuUNZ
— Jaguar USA (@JaguarUSA) March 20, 2020
Also joining Volkswagen and Audi, was compatriot BMW that shared several videos on its social media handles asking customers to stay home and flatten the curve. BMW also shared a post with the vintage Isetta small car, asking users to take care of elders who are more susceptible to contracting the Coronavirus.
We've made living engineering machines that can handle every curve thrown their way. But the curve ahead is like none we've ever seen before.
— BMW (@BMW) March 22, 2020
Let's redefine "keeping a safe distance" & #FlattenTheCurve #StaySafe #StayHealthy pic.twitter.com/mxrL1zVale
American automaker Jeep is known for some clever use of its iconic grille and the new post from the manufacturer rolled out some advice on what do at home during the lockdown. Spanish carmaker Seat shared an adorable message on its social media handle. While social distancing is necessary physically, you do need to keep in touch with your loved ones in these times.
The great outdoors isn't going anywhere. #StayOffTheRoad pic.twitter.com/BSvIhrd7Ik
— Jeep (@Jeep) March 28, 2020
For Mercedes-Benz, this was the time to acknowledge the efforts of the essential services personnel that have been tirelessly working around the clock to keep us safe...
Thanks to everybody for maintaining social distancing guidelines during these times. By acting together and #StayAtHome, we can successfully combat the virus. Special thanks to our colleague Marcel Hobrath for creating this logo! pic.twitter.com/3n9VixOd5Z
— Mercedes-Benz India (@MercedesBenzInd) March 30, 2020
Thanks to everyone giving their best. ❤️#FlattenTheCurve #StayHome pic.twitter.com/ypIXPnqENu
— Mercedes-Benz (@MercedesBenz) March 23, 2020
If you were missing the open highways, Renault India's quirky post will remind you of just that. But a road trip can definitely wait a few more days.
You won't see this sign on the road – because you shouldn't be on the road. #StayAtHome, and #StaySafe. #SocialDistancing pic.twitter.com/pq228WHltC
— Renault India (@RenaultIndia) March 28, 2020
Kia Motors decided to hit the rewind button quite literally with its new Carnival TV commercial, because an extravagant date can wait. With Italy being one of the worst-hit countries by the Coronavirus pandemic, Ferrari tweeted a picture of its headquarters draped in the Italian tri-colour showcasing the country's resilience in these trying times.
This is #Ferrari. Today more than ever. pic.twitter.com/6auuFiIOOj
— Ferrari (@Ferrari) March 21, 2020
Moving on to two-wheeler manufacturers, India's Royal Enfield is known for its touring motorcycles but the brand urged customers to stay home in its own style. TVS Motor Company too had a very interesting way to convey its thoughts with the brand's Iconic red leaping horse coming to a standstill in the wake of the pandemic. Yamaha Motor India used this opportunity to thank the essential service workers while also conveying social distancing by folding hands together.
Going back doesn't mean we would never move ahead. As we pass through these tough times, let's look for the silver lining together. Let's practice #SocialDistancing the right way and rewind back to what keeps our spirits high. #RewindKia
— Kia Motors India (@KiaMotorsIN) March 27, 2020
Stay tuned for more... pic.twitter.com/umEL5SN7uN
Fight together, stay at home #JantaCurfew pic.twitter.com/ddvYIHKBYj
— TVS Motor Company (@tvsmotorcompany) March 22, 2020
Today let us stay safe, stay home and together honour and respect the unsung heroes of India who are working relentlessly.#StayHome #StaySafe #JantaCurfew pic.twitter.com/g1rR90YkrR
— Royal Enfield (@royalenfield) March 22, 2020
Team Yamaha thanks all of India's everyday icons, who are working tirelessly to serve our country and it's people during testing and uncertain times.#Covid19india #Covid19 #staysafeindia #coronaviruslockdown pic.twitter.com/xQOnWJHRHd
— Yamaha Motor India (@India_Yamaha) March 24, 2020
It's trying times for humanity and it will take a while before the auto industry goes back to being a growth driver for the economy. The lockdown has given mankind the opportunity to think about what really matters and why we need to stay home for our future to survive. At carandbike, we have been cautious and urge you to do the same... Stay home and stay safe!
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